| 2. | Along with market competition intensifying , product homogeneityphenomenon more and more serious , the homogeneity product marketingmore and more is also difficult , the breakthrough product homogeneitylimitation , the foundation difference product competitive advantage , is in the marketing management key point and one of difficult
随着市场竞争的加剧,产品同质化现象越来越严重,同质化产品的营销也越来越困难,突破产品同质化局限,创建差异化的产品竞争优势,是营销管理中的重点和难点之一。 |
